A small plumbing or HVAC company can keep its listing useful with a short weekly routine. Give one person ownership, then make sure they can check the profile and the intake records together.
Check what a customer sees
Open the profile on mobile as a customer would. Confirm the phone number, booking or website link and regular hours. Check special hours before holidays. Review whether the service list describes work you actually do. If you changed a phone number or updated the website, test the public links before calling the task done.
Look at visibility in context
Google says relevance, distance and prominence are the main factors in local ranking. Start with accurate information and an appropriate category. Ask customers for honest reviews after completed jobs without offering an incentive or choosing only those likely to leave a positive review. Respond without revealing private job details. Compare visibility across locations or search areas, since a single search from your own phone reflects one location and one moment.
Tie profile activity to dispatch
Review the profile’s activity, then compare it with call dispositions, website enquiries and booked jobs. If profile call clicks rise while bookings stay flat, listen for missed calls, requests outside the service area, or services you don’t provide. Give each issue a concrete owner and next step. An office manager can fix missed-call follow-up while the website team clarifies service boundaries.
Google’s local ranking guidance · Read the local SEO case studies