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GA4, GTM & Lead Tracking

Measure calls, forms, campaign actions, and landing paths instead of relying on incomplete evidence.

Request the Digital Presence Audit View technical scope
The problem

Why this service exists.

Measure calls, forms, campaign actions, and landing paths instead of relying on incomplete evidence.

Technical scope

What the implementation can include.

The proposal confirms final deliverables, account access, exclusions, and timing before work begins.

Make marketing decisions with more reliable evidence.

Axemetric configures practical analytics and conversion tracking so the business can understand important customer actions and campaign outcomes.

Tracking foundation

  • GA4 configuration
  • Google Tag Manager implementation
  • Form and click-to-call events
  • Google Ads conversion actions
  • Testing and documentation
Delivery process

A controlled path from diagnosis to verification.

  1. 01

    Review the current business, accounts, website, and constraint.

  2. 02

    Agree the exact implementation scope, access, timing, and exclusions.

  3. 03

    Build, configure, test, and document the work.

  4. 04

    Verify the result, explain the changes, and hand over client-owned access.

Verification

How the work is checked.

  • Implementation is tested before handover.
  • Account ownership and access are documented.
  • Tracking or conversion actions are verified where applicable.
Scope boundaries

What is not assumed.

  • -Platform approvals, rankings, reviews, calls, and revenue are not guaranteed.
  • -Media spend and third-party software are separate unless included in writing.
  • -Additional locations, pages, campaigns, or integrations require agreed scope.
Expected outcome

A clearer, better-connected part of your digital presence.

Start with the current website and the main problem you see. The written audit identifies the first priority before a package is recommended.

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